Assistant Vice President, Credit Card Product Development & Marketing
Responsibilities:
- Formulate and develop marketing plan and strategies and implement various
end to end credit card acquisition marketing campaigns to drive business growth
and meet business targets
- Monitor the performance of marketing activities, conduct analysis and based on
performance data to provide recommendations on marketing strategies
- Manage different kinds of credit card and related products from design to
implementation
- Collaborate with other teams and manage external vendor supplier for smooth
logistics and execution of programs, card features maintenance & project
enhancement to align on activities, as well as to drive and leverage the best
practices
- Keep abreast of latest market trend, competitor activities and customer spending
behavior of different segments, to identify opportunities, initiates product ideas and
ongoing features/ benefits tailored for each target segment
- Ensure all program/ projects are adhered to banking practice, compliance and
regulatory requirement
Requirements:
- Bachelor degree or above in Marketing, Communications or related disciplines
- Minimum 5 years’ working experience in credit card/banking/financial products business
- Creative, flexible, analytical, well-organized and strong marketing execution skills
with excellent project management and problem solving skills
- Good interpersonal communication and presentation skills and able to work
independently and handle multitask
- Self-motivated, enthusiastic with excellent negotiation and influential skills
- Proficiency in MS office and good command of written and spoken English and Chinese. Fluency in Putonghua will be an advantage
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